Side-by-side comparison

    Clay vs Otter.ai

    Both Clay and Otter.ai are leading ai seo tools. This side-by-side comparison helps you pick the right one for your use case.

    Clay

    Clay

    All-in-one B2B outbound platform with data enrichment, AI, and workflow automation.

    AI SEO Tools
    Freemium
    Trending
    5.0
    1.7M/mo
    +23.0%
    VS
    Otter.ai

    Otter.ai

    AI meeting assistant for real-time transcription, summaries, and action items.

    AI SEO Tools
    Freemium
    Trending
    Featured
    5.0
    7.5M/mo
    +24.5%

    Quick comparison

    Monthly Traffic
    Clay1.7M
    Otter.ai7.5M
    Traffic Growth
    Clay+23.0%
    Otter.ai+24.5%
    User Rating
    Clay5.0
    Otter.ai5.0
    Total Reviews
    Clay73
    Otter.ai64

    About Clay

    Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale. We combine the best of 50+ data providers—and the power of AI—to transform your sales process. Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.

    Launched August 16, 2023

    About Otter.ai

    Otter.ai is an AI Meeting Agent that records meetings, takes notes in real-time, and generates automated summaries. It supports real-time transcription, live chat, automated summaries, insights, and action items. Otter.ai offers solutions for business, sales, education, and media, helping users to capture and share insights from their meetings.

    Based in OtterLaunched March 7, 2023

    Detailed comparison

    AttributeClayOtter.ai
    CategoryAI SEO ToolsAI SEO Tools
    Pricing modelFreemiumFreemium
    Launch dateAugust 16, 2023March 7, 2023
    PlatformsWebsiteWebsite
    Monthly traffic1.7M7.5M
    Region focusUnited StatesUnited States
    User rating5.0 (73)5.0 (64)
    Estimated revenueN/AN/A

    Feature comparison

    Click any row to see how each tool implements the feature.

    SupportedPartialNot supported
    Feature
    ClayRebrand· 0
    Otter.aiRebrand· 3
    AI SEO features· 2
    Integrations· 53
    Google Docs
    A: native
    B: native
    Notion
    A: native
    B: native
    Salesforce
    A: native
    B: native
    Slack
    A: native
    B: native
    Airtable
    B: native
    Amazon S3
    B: native
    Android app
    B: native
    Anthropic
    A: native
    Asana
    B: native
    Bitly
    A: native
    ClickUp
    B: native
    ContactLevel
    A: native
    Crustdata
    A: native
    Desktop app for Windows and Mac
    B: native
    Dialpad
    B: native
    Dropbox
    B: native
    Egnyte
    B: native
    Enigma
    A: native
    GitHub
    A: native
    Gong
    A: native
    Google
    A: native
    Google BigQuery
    A: native
    Google Calendar
    B: native
    Google Chrome Extension
    B: native
    Google Drive
    B: native
    Google Meet
    B: native
    Greenhouse
    B: native
    HubSpot
    B: native
    iOS app
    B: native
    JIRA
    B: native
    JustCall
    B: native
    LinkedIn
    A: native
    Lusha
    A: native
    Meta
    A: native
    Microsoft Dynamics
    B: native
    Microsoft OneDrive
    B: native
    Microsoft Outlook
    B: native
    Microsoft Teams
    B: native
    Minerva
    A: native
    Monday.com
    B: native
    OpenAI
    A: native
    Outreach
    B: native
    RingCentral
    B: native
    Salesloft
    B: native
    Scoreplex
    A: native
    SharePoint
    B: native
    Snowflake
    B: native
    Vainu
    A: native
    Vector
    A: native
    Zapier
    B: zapier
    Zoho
    B: native
    Zoom
    B: native
    Zoom Phone
    B: native
    Built for· 12
    Growth
    A: 1 use-case
    GTM Ops
    A: 2 use-cases
    Marketing
    A: 2 use-cases
    Media professionals
    B: 1 use-case
    Recruiters
    B: 1 use-case
    Sales
    A: 3 use-cases
    Sales / Marketing
    A: 1 use-case
    Sales Ops
    A: 1 use-case
    Sales reps
    A: 1 use-case
    Sales teams
    B: 1 use-case
    SDRs / inbound sales
    B: 1 use-case
    Students and educators
    B: 1 use-case

    Frequently asked

    Clay

    Clay

    How do I track my actions and data credits usage?

    You can track both actions and data credits usage in the Usage Dashboard, which you can access from the Settings menu in the app. You can also track usage at the table level via Table history.

    Do credits roll over?

    Monthly plans: When your plan refreshes, unused data credits will roll over and accumulate. The maximum accumulation is capped at 2× your plan's monthly credit limit. Annual plans: When your plan refreshes, you can roll over up to 15% of your annual data credits in addition to the new credits you receive, provided you renew on the same or a higher-tier plan.

    What if I need more actions or data credits?

    You can upgrade your plan tier at any time by visiting your plan settings page. You can also purchase one-off data credits at a 30% premium during your billing cycle.

    How many actions and data credits do I need?

    Launch plan: Suitable for enriching less than 1,000 records per month. Growth plan: Suitable for enriching 1,000 to 10,000 records per month. Enterprise plan: Suitable for enriching 10,000+ records per month. Each fully enriched record typically costs 6-20 data credits.

    Does the table alerts feature cost credits?

    No, table alerts is a monitoring feature and does not consume actions or data credits.

    Otter.ai

    Otter.ai

    What is Otter.ai?

    Otter.ai is an AI notetaker and Conversational Knowledge Engine that captures meetings with live transcription in multiple languages and speaker recognition, then turns every meeting into a clear summary with decisions, action items, and insights. It works across iOS, Android, Web, and a desktop app for Mac and Windows.

    How does Otter handle meeting transcription and summaries?

    Otter provides live transcription in multiple languages with speaker name identification, learns your custom vocabulary, and lets you import pre-recorded audio/video files. It generates automated AI meeting summaries with decisions, action items, and insights, plus summary keywords and word clouds. You can also ask Otter AI Chat questions across your meetings and connected apps to create follow-ups, reports, and content.

    Which video conferencing tools does Otter integrate with?

    Otter Assistant works with Zoom, Microsoft Teams, and Google Meet, providing real-time transcriptions, key takeaways, and action items. It offers live captions for Zoom and Google Meet, syncs from Zoom and Dropbox, and connects to Google Calendar, Microsoft Outlook, and iOS Calendar to automatically schedule the AI Meeting Notetaker for upcoming meetings. A desktop app for Mac and Windows also enables bot-free recording directly from your computer.

    What integrations does Otter offer beyond meetings?

    Otter has 36+ native integrations including CRMs and sales tools (Salesforce, HubSpot, Microsoft Dynamics, Zoho, Monday.com, Outreach, Salesloft), productivity and storage (Notion, Google Docs, Google Drive, Dropbox, Microsoft OneDrive, SharePoint, Egnyte, Amazon S3), project management (Asana, ClickUp, JIRA), communication (Slack, Dialpad, RingCentral, JustCall, Zoom Phone), data (Snowflake, Airtable), recruiting (Greenhouse), plus Zapier for connecting other apps. ChatGPT, Claude, and other AI chat tools can also access meeting knowledge through Otter's MCP Server.

    What pricing plans does Otter offer?

    Otter has four tiers: Basic (free forever) with automated AI meeting summaries, unlimited meetings, and basic integrations for Zoom, Google Meet, Teams, and Slack; Business at $19.99/month per user with 6,000 monthly transcription minutes, up to 4 hours per conversation, collaborative note editing, and unlimited audio/video imports; Pro at $16.99/month or $8.33/month billed yearly ($99.99/year, 51% savings); and Enterprise as a custom solution via Sales.

    Positioning

    Both Clay and Otter.ai occupy similar territory. Differentiation comes from feature depth, pricing model, and ecosystem fit.

    Traffic sources

    Clay

    Direct
    61.33%
    Search
    32.46%
    Referrals
    4.28%
    Social
    1.40%

    Worldwide • desktop only

    Otter.ai

    Direct
    71.90%
    Search
    23.48%
    Referrals
    3.63%
    Social
    0.49%

    Worldwide • desktop only

    Top regions

    Clay

    United States42%
    India10%
    United Kingdom8%
    Canada4%
    Germany3%

    Otter.ai

    United States61%
    United Kingdom8%
    Australia4%
    Canada4%
    India4%

    Ratings & social proof

    Clay

    5.0/ 5.0
    (73 reviews)
    Trending

    Otter.ai

    5.0/ 5.0
    (64 reviews)
    Trending
    Featured