Clay

Claygents

Research target companies and people with AI; build repeatable AI agents that navigate web pages, extract information, and make intelligent decisions about which sources to consult.

Sculptor

A chat interface for Clay that helps with table building, debugging, and analysis using conversational AI; build GTM workflows with natural language.

Use AI action

Table action that gives access to AI for web research, content generation, and image generation, with models from OpenAI, Anthropic, Google and others; supports bringing your own API keys and MCP server.

Find companies with natural language

Import feature that lets you describe your ideal customer profile in natural language and searches Clay's database of 50M+ companies.

Formula generator

AI-powered tool that converts natural language descriptions into working Clay formulas.

API generator

Helps build HTTP API requests using AI by generating API request configurations from a description.

Debug with AI

When errors occur in Clay, AI analyzes error messages and logs and references Clay's documentation to suggest fixes.

Waterfall

Multi-provider data enrichment that combines multiple data providers for the best coverage.

Data marketplace

Buy data from 150+ providers in one place; access premium data from 150+ providers to identify new leads, score accounts and contacts, and personalize outreach.

Enrichments

Access premium data from 150+ providers: identify new leads, score accounts and contacts, and personalize outreach.

Bulk enrichment

Bulk enrichment offered on the Enterprise plan.

Signals and Intent

Track job changes, promotions or other signals; take instant action when prospects change jobs, visit your website, or mention your company online.

Intent signals

Take instant action when prospects change jobs, visit your website, mentions your company online, and more.

Web intent signals

Web intent signals available on the Growth plan.

Ads

Sync targeted ad audiences to LinkedIn, Meta, and Google.

Audiences

Centralize your first and third party data sources in Clay; combine signals, enrichment, and CRM data and create high-intent buyer segments.

Sequencer

Use Clay's native sequencer or automate messaging; alert reps, update your CRM, or launch outreach campaigns in Clay's native sequencer.

Email sequencer

Clay's built-in email outreach tool that lets you run email campaigns directly from your tables, using AI to create personalized messaging at scale.

Message drafting

AI-powered message drafting within Clay tables helps you create personalized outreach messages for individual prospects.

AI formatting

Use AI to transform any record into the format you need: concatenate data, ensure consistent formatting, and remove extra emojis, symbols, or unnecessary info.

AI conditional logic

Conditionally run workflows based on any logic; use different providers for different companies, enrich only your best-fit leads, or build in fallbacks.

Destinations

Push enriched data to your CRM, data warehouse, email tool, website CMS, ad manager, etc — on a recurring basis.

Functions

Listed as a Clay product feature in the navigation.

Advanced automation

Advanced automation included on the Growth plan.

Table alerts

Automatically monitor your Clay tables and notify you when something needs attention — column error rate spikes, table grows beyond expected size, or stops receiving new data.

HTTP API

HTTP API capability available on the Growth plan and during the trial; use to build your own integrations without code.

CRM integrations

CRM integrations available on the Growth plan.

Data warehouse integrations

Data warehouse integrations available on the Enterprise plan.

Clay MCP

MCP (Model Context Protocol) server support to connect your Clay workspace to AI tools.

Clay for Salesforce

A dedicated Salesforce product offering listed in the Clay navigation.

Webhooks

Webhooks access mentioned as available during the 14-day free trial.

SSO

SSO (Single Sign-On) available on the Enterprise plan.

RBAC

Role-based access control available on the Enterprise plan.

Usage Dashboard

Track both actions and data credits usage in the Usage Dashboard, accessible from the Settings menu in the app; track usage at the table level via Table history.