Side-by-side comparison

    Clay vs Framer

    Both Clay and Framer are leading ai seo tools. This side-by-side comparison helps you pick the right one for your use case.

    Clay

    Clay

    All-in-one B2B outbound platform with data enrichment, AI, and workflow automation.

    AI SEO Tools
    Freemium
    Trending
    5.0
    1.7M/mo
    +23.0%
    VS
    Framer

    Framer

    A no-code web design and publishing tool with AI and CMS features.

    AI SEO Tools
    Freemium
    Trending
    Featured
    5.0
    5.0M/mo
    +25.0%

    Quick comparison

    Monthly Traffic
    Clay1.7M
    Framer5.0M
    Traffic Growth
    Clay+23.0%
    Framer+25.0%
    User Rating
    Clay5.0
    Framer5.0
    Total Reviews
    Clay73
    Framer68

    About Clay

    Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale. We combine the best of 50+ data providers—and the power of AI—to transform your sales process. Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.

    Launched August 16, 2023

    About Framer

    Framer is a web design and publishing tool that allows users to design and publish websites with zero code and maximum speed. It offers AI-powered features for generating copy and color palettes, advanced CMS capabilities, animations, interactions, and optimization for various breakpoints. Framer is suitable for freelancers, agencies, startups, and large businesses looking to quickly grow their online presence.

    Launched June 15, 2023

    Detailed comparison

    AttributeClayFramer
    CategoryAI SEO ToolsAI SEO Tools
    Pricing modelFreemiumFreemium
    Launch dateAugust 16, 2023June 15, 2023
    PlatformsWebsiteWebsite
    Monthly traffic1.7M5.0M
    Region focusUnited StatesIndia
    User rating5.0 (73)5.0 (68)
    Estimated revenueN/AN/A

    Feature comparison

    Click any row to see how each tool implements the feature.

    SupportedPartialNot supported
    Feature
    ClayRebrand· 0
    FramerRebrand· 4
    AI SEO features· 5
    Integrations· 39
    Notion
    A: native
    B: native
    Alt Text Generator
    B: native
    Anthropic
    A: native
    ASCII
    B: native
    Bitly
    A: native
    Cal.com
    B: native
    CMS Export
    B: native
    ContactLevel
    A: native
    Crustdata
    A: native
    Dither
    B: native
    Enigma
    A: native
    Figma plugin (Figma to HTML)
    B: native
    Figma Sync
    B: native
    Framer Commerce (Shopify)
    B: native
    GitHub
    A: native
    Gong
    A: native
    Google
    A: native
    Google BigQuery
    A: native
    Google Docs
    A: native
    Google Search Console
    B: native
    Google Sheets
    B: native
    HubSpot
    B: native
    LinkedIn
    A: native
    Lusha
    A: native
    Meta
    A: native
    Minerva
    A: native
    OpenAI
    A: native
    Phosphor
    B: native
    Remove Background
    B: native
    Renamer
    B: native
    Rive
    B: native
    Salesforce
    A: native
    Scoreplex
    A: native
    Slack
    A: native
    Tidy Up
    B: native
    Unsplash
    B: native
    Vainu
    A: native
    Vector
    A: native
    Workshop
    B: native
    Built for· 12
    AI startups
    B: 1 use-case
    Businesses
    B: 1 use-case
    Designers
    B: 1 use-case
    Designers using Figma
    B: 1 use-case
    Growth
    A: 1 use-case
    GTM Ops
    A: 2 use-cases
    Marketers
    B: 1 use-case
    Marketing
    A: 2 use-cases
    Sales
    A: 3 use-cases
    Sales / Marketing
    A: 1 use-case
    Sales Ops
    A: 1 use-case
    Sales reps
    A: 1 use-case

    Frequently asked

    Clay

    Clay

    How do I track my actions and data credits usage?

    You can track both actions and data credits usage in the Usage Dashboard, which you can access from the Settings menu in the app. You can also track usage at the table level via Table history.

    Do credits roll over?

    Monthly plans: When your plan refreshes, unused data credits will roll over and accumulate. The maximum accumulation is capped at 2× your plan's monthly credit limit. Annual plans: When your plan refreshes, you can roll over up to 15% of your annual data credits in addition to the new credits you receive, provided you renew on the same or a higher-tier plan.

    What if I need more actions or data credits?

    You can upgrade your plan tier at any time by visiting your plan settings page. You can also purchase one-off data credits at a 30% premium during your billing cycle.

    How many actions and data credits do I need?

    Launch plan: Suitable for enriching less than 1,000 records per month. Growth plan: Suitable for enriching 1,000 to 10,000 records per month. Enterprise plan: Suitable for enriching 10,000+ records per month. Each fully enriched record typically costs 6-20 data credits.

    Does the table alerts feature cost credits?

    No, table alerts is a monitoring feature and does not consume actions or data credits.

    Framer

    Framer

    What is the best no-code website builder?

    Framer is considered one of the top modern no-code website builders. It combines powerful design tools with an intuitive, code-free interface, and it gives you the flexibility to create highly responsive, visually stunning sites without any coding knowledge.

    Can I build a website without knowing how to code?

    Yes, with Framer you do not need any coding or web development skills. The drag-and-drop interface makes it simple to design and build professional websites, no matter your technical background.

    How is Framer different from other no-code builders?

    Framer offers unmatched design flexibility, responsive breakpoints, and advanced interactions, all in a no-code environment. It also supports seamless collaboration and includes features like built-in SEO tools, animations, and a fully integrated CMS.

    Are Framer websites free?

    Framer offers both free and paid plans. You can start with the free plan, which includes essential features to build and launch your site, and you can upgrade to paid plans for more advanced options like custom domains and enhanced performance tools.

    How do I convert Figma files to HTML with Framer?

    Using the Framer Figma Plugin, you can copy your Figma designs and paste them into Framer. Framer will automatically convert your design into a clean, responsive website, which makes it easy to bring your Figma creations to life online.

    Positioning

    Both Clay and Framer occupy similar territory. Differentiation comes from feature depth, pricing model, and ecosystem fit.

    Traffic sources

    Clay

    Direct
    61.33%
    Search
    32.46%
    Referrals
    4.28%
    Social
    1.40%

    Worldwide • desktop only

    Framer

    Direct
    59.60%
    Search
    32.54%
    Referrals
    5.89%
    Social
    1.42%

    Worldwide • desktop only

    Top regions

    Clay

    United States42%
    India10%
    United Kingdom8%
    Canada4%
    Germany3%

    Framer

    India16%
    United States15%
    France5%
    Canada5%
    United Kingdom4%

    Ratings & social proof

    Clay

    5.0/ 5.0
    (73 reviews)
    Trending

    Framer

    5.0/ 5.0
    (68 reviews)
    Trending
    Featured