SEO Estonia 2026

All 16 speakers for SEO Estonia 2026 are confirmed with their individual session titles published on the official speakers page, including Aleyda Solis on ecommerce SEO and AI search, Kyle Roof on the hidden cost of LLM content, and Oleg Shestakov on black hat SEO in the age of AI.

Ticket sales for SEO Estonia 2026 officially closed ahead of the event. Attendees with existing tickets do not need to worry about tickets on the day, simply sharing their name and ticket type at the entrance.

SEO Estonia offers a 100% no-questions-asked refund policy up to 60 days before the event, but the organisers confirmed refunds could no longer be processed after May 9, 2026. Ticket transfers remain possible until a name badge has been printed.

SEO Estonia has partnered with Tallink Spa & Conference Hotel, located a 3-minute walk from the Creative Hub venue, as the official base of operations for attendees and speakers, with a dedicated discount code for the conference network rate.

The 2026 theme for all talks is confirmed as How Does This Make Me Money NOW, continuing the event's consistent focus on immediately actionable strategy over theory.

Sessions cover turning hours of manual SEO work into minutes using AI-powered workflows, scaling output without scaling headcount, and building ROI-focused systems that are faster, cheaper and measurable. Karl Kangur's session covers moving from theory to playbook on AI stacking after 12 months of real implementation.

Aleyda Solis, International SEO Consultant at Orainti, presents on what is moving the needle in ecommerce SEO and AI search in 2026. Dinesh Sivapragsam, Head of Organic Growth at Binance, covers masterminding growth engines across millions of URLs.

Sessions address how brands can get found in AI search beyond Google, how to control brand narrative inside large language models, and the AIO framework behind a documented 5,300% traffic surge with measurable ROI. Sean Guy and Chris Meabe anchor this track.

Oleg Shestakov, an 18-year SEO veteran behind Black Flag SEO, presents on black hat SEO in the age of AI, covering how manipulation tactics against Google and LLMs are evolving in 2026. Kyle Roof's closing-style session addresses the hidden cost of LLM content and what he calls first run failures.

Greg Gifford, a recognised local SEO expert, presents on customer reviews as the key to being a search results superhero, covering reputation management as a direct ranking and conversion lever for local businesses.

Maja Jovancevic argues that good SEO is not about tactics but about decision quality. Georg Richard Aare presents on scaling unique SEO content with an agentic knowledge system, reflecting the event's growing focus on AI agents as a production tool rather than a novelty.

The VIP Mastermind is a full-day private event for VIP ticket holders and speakers only. Attendees bring their current SEO and AI search challenges and work through them with high-level peers in hand-matched groups, with coffee and refreshments provided. Registration begins at 9:00 AM with a brief from Kyle Roof at 10:00 AM, running until 4:00 PM.

The Group Mastermind is open to Deluxe and VIP ticket holders on July 10, structured as teams of up to six people. Each attendee brings a challenge to the table and the group has two hours to work through problems together, described by organisers as historically the most valuable part of the event.

July 10 opens with a keynote followed by seven speaker sessions. July 11 features two keynote speakers and a final nine sessions, closing out the full 16-speaker lineup across the two main conference days.

The Pub Crawl, presented by GoHighLevel, runs through the cobbled streets of Tallinn's Rotermann quarter on the evening of July 10. Attendees collect points by visiting handpicked bars and solving tasks, ending at a speakeasy bar for a final gathering with a DJ.

The final evening on July 11 features an epic closing party, giving attendees one last networking opportunity before the conference ends, taking advantage of Estonia's white nights period when darkness only lasts a few hours.

The Group and VIP Mastermind formats give agency owners a structured environment to work through live client challenges with peers and speakers who are running comparable businesses, rather than passive conference learning.

Sessions on AI search visibility, brand narrative control in LLMs and ecommerce SEO give in-house teams a direct toolkit for adapting existing SEO programmes to an AI-dominated search landscape.

The event's explicit theme, how does this make me money now, and its satisfaction guarantee backed by free consultations from Kyle Roof and Karl Kangur, position SEO Estonia as a direct ROI play for founders evaluating where to invest limited conference budget.

Sessions on agentic knowledge systems and the hidden risks of LLM-generated content give content and AI systems teams a grounded view of what is working and what is failing at scale in AI-assisted content production.