Lately Review: Pricing, Features & Alternatives

Repurpose longform text, audio & video into engaging social posts

Lately's AI takes existing longform content and transforms it into multiple engaging social media posts. This feature allows users to maximize the value of their content by reaching a wider audience without the need for extensive additional writing.

Voice model editing

This feature allows users to customize and refine the AI's voice model to better reflect their brand's tone and style. Users can adjust the AI's output to ensure that it aligns with their messaging and audience expectations.

AI-recommended hashtags and emojis

Lately's AI analyzes content and suggests relevant hashtags and emojis to enhance engagement on social media. This feature helps users optimize their posts for better visibility and interaction.

Add or create additional videos and images

Users can enhance their social media posts by adding or creating videos and images directly within the platform. This feature allows for richer content that can capture audience attention more effectively.

Video & audio clip captioning

This feature automatically generates captions for video and audio clips, making content more accessible and engaging for viewers. It helps ensure that users can reach a broader audience, including those who prefer watching videos without sound.

AI-optimized scheduling for ideal cadence, time and day of week

Lately's AI analyzes past performance data to recommend the best times to post on social media. This feature helps users maximize engagement by ensuring their content is published when their audience is most active.

Social media calendar

Users can view and manage their social media posts through a comprehensive calendar interface. This feature allows for better planning and organization of content across multiple platforms.

Approval workflows

This feature enables users to set up approval processes for content before it is published. It ensures that all posts meet brand standards and compliance requirements.

Send to Hootsuite, Sprinklr or HubSpot for publishing

Lately allows users to send their AI-generated content directly to popular social media management platforms like Hootsuite, Sprinklr, or HubSpot for publishing. This integration streamlines the content distribution process.

Engagement overview

Users receive a summary of engagement metrics for their posts, including likes, shares, and comments. This feature helps users understand how their content is performing and where improvements can be made.

Top post, channel and author synopsis

This feature provides insights into which posts, channels, and authors are performing best. Users can leverage this information to refine their content strategy and focus on high-performing areas.

Campaign tracking

Users can track the performance of specific campaigns over time, allowing for a detailed analysis of what works and what doesn't. This feature is essential for optimizing future marketing efforts.

Competitor keyword analysis

This feature allows users to analyze the keywords their competitors are using, providing insights into market trends and opportunities for differentiation. It helps users stay competitive in their content strategy.

Employee advocacy functionality

This feature enables organizations to empower their employees to share company content on their personal social media accounts. It amplifies the brand message and increases reach through individual networks.

Unique results for each individual employee

Lately's AI customizes content for each employee, ensuring that the messaging resonates with their personal brand and audience. This personalization enhances engagement and effectiveness.