McKinsey Attractiveness Matrix
Market Entry Scorecard
Should you enter this market? Each AI category is scored across 6 dimensions to produce a composite Entry Attractiveness Score. Adjust the weights to match your priorities.
Weight Configuration
Market Size1.0x
Growth Rate1.0x
Low Competition1.0x
Low Entry Barrier1.0x
Customer Access1.0x
Revenue Potential1.0x
10 categories scored